Even given the economic downturn, corporate sustainability executives from Fortune 500 companies across North America said they plan to maintain or increase levels of sustainability-related spending in 2009.
Some of the highlights from the survey include the following:
- Sustainability and clean technology spending – as a percentage of corporate revenues – is expected to increase 73 percent through 2010.
- Eighty-two percent rated energy efficiency as the most important area of focus and investment currently.
- Corporate spending on sustainable waste management initiatives is expected to grow by 20 percent in 2009, the highest
percentage increase of any subcategory. - Cost savings, revenue generation and brand strength are the most important drivers of environmental and clean technology initiatives.
- Nearly 55 percent of respondents observe no financial criteria (i.e. ROI, payback period) when evaluating sustainability projects for their respective organizations.
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